I’m Dutch born with a heritage of explorers, teachers, bakers, hostmanship and technicians.

As a child, I was immersed in the flavours of Middle Eastern, Caribbean and African food. My love of discovering new cultures later blossomed from those early experiences.

I’ve travelled to most corners of the world and am inspired by meeting people, nature’s patterns for changing course, native art and nomadic wanderings.

I used to live a corporate lifestyle, innovating financial services. This complex working environment was key to shaping my professional experience. However, I found myself looking for new horizons to explore.

Travelling through Canada and the Western United States, I decided to change course by starting a consultancy agency, NOMAD, in 2016. The agency is focused on enabling ambitious organisations to achieve their goals based on sound customer-centric strategies.

I’ve even become somewhat of a nomad myself. I lived and worked in Aotearoa, New Zealand in 2020. Family time during the pandemic, meeting trailblazing creative people and the stunning natural beauty of the Waitakere Ranges made for a one of a kind experience.

With a diverse portfolio boasting approximately twenty customer-centricity programs, projects, and consulting missions, I've been privileged to collaborate with many inspiring teams and individuals, as well as esteemed brands. These partnerships have not only enriched my expertise, but have also fuelled my drive for leading impactful change in organisations.

I hold an MsC degree in Business Management (Marketing and Organisational Design) and Masters degrees in Retail Marketing and Customer Experience Management.

In 2025, I’ve focused on the synergy of customer strategy and lean transformation to foster growth and drive transformation for organisations. I was certified as a Master Black Belt in Lean Six Sigma Change Management and will be leading change programs contributing to the energy transition at Stedin Group in The Netherlands in 2026.

I’m up for a good espresso anytime, love music and contemporary art, hiking, baking bread the artisan way, discovering new vineyards and enjoying wholesome food with family and friends.